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Intellectual assets include both intellectual properties, such as logos, patents, trademarks and licensing, as well as human resources, such as employees. The more formalized and codified intellectual assets are more likely to retain their value in acquisitions.
Documenting employee
experiences and methods may help leverage and make those assets highly
scale able. If those experiences or methods are known only to the employees,
leverage or reuse will be more restrictive and require additional employment
agreements to capture those assets.
Five ways Intellectual Property valuation is evolving:
1. Innovation:
Increasingly, businesses
operate globally due to new information and communication technologies. SMEs
are undertaking international business and trading activities. Innovation is
becoming increasingly collaborative, and it transcends borders. The various IP
law approaches in multiple jurisdictions present formidable challenges for
managing IP assets and enforcing IP rights. Cooperation between IP valuation firms, harmonizing standards
and procedures, and collaboration among different stakeholders address these
challenges.
2. Technology revolutionizes IP
management and enforcement:
A wide range of
high-profile sectors, including artificial intelligence, is rife with companies
seeking to outperform each other. Innovation also comes from the increased
interoperability inherent in communication technologies, platforms, IoT, and
automated communication. Patents in the context of standards remain a hot
topic. Robots and satellites can produce information that can lead to IP
assets, so we must not neglect them. It raises questions of creation, invention
and ownership.
3. Intellectual Property is a
public issue
Intellectual property is
often about protecting private creations, increasingly discussed in public
forums. IP will play a critical role in helping to achieve these goals, and it
will be essential in enabling innovation and collaboration. In many cases, IP
protections appear oppressive. They contribute to transparency and knowledge
dissemination. A patent, for instance, encourages inventors to share their
inventions more readily. We find it imperative to communicate intellectual
property issues to the general public so that political opposition to IP
initiatives does not rest upon a lack of understanding.
4. Trade secrets and company data
are more valuable
A company's most
valuable asset is its knowledge and information. Due to the globalization of
trade and the interconnected supply chains, trade secrets and confidential
business information are becoming increasingly important. The Roadmap proposes
legislative initiatives to protect digital business information.
Questions about data
privacy and rights over data arise in increasingly data-driven economies. Data
management is becoming more complex as data collection becomes more prevalent
and regulations regarding data collection increase. It is common for databases
to be monetized and traded all the time regardless of the lack of formal
database protection.
5. Intellectual property is
itself valuable
Many businesses use
intellectual property to gain a competitive edge in commercializing products
and services. IP is now recognized as a valuable asset that can generate
revenues, improve balance sheets, raise stock values, and serve as collateral.
IP trading is on the rise and becoming more innovative each day. Despite the
increase in the number of valuation service techniques, standardized international methods remain a challenge
because the value of IP depends on its context.
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