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The beginning of 2021 is undoubtedly a rare occasion. We're
still in the middle of an outbreak, and numerous countries are still on alert.
The introduction of vaccinations worldwide is on the horizon, and the global
economy remains robust despite trade challenges. In 2021, staying on top of a
fast-changing intellectual property valuation enforcement and brand protection
environment will necessitate more concentration in many cases.
Artificial
Intelligence in Intellectual Property (IP) Searches:
Artificial intelligence is bound to change many aspects of
our lives, including our homes and health. AI is now widely used in internet
research and home appliances with speech recognition, and it is expected to
become much more common in the future years.
AI is becoming more prevalent in patent and trademark
searches, according to several IP proprietary organizations, and this trend is
expected to continue in 2021:
·
The USPTO (United States Patent and Trademark Office)
has begun to employ artificial intelligence (AI) to assist with patent
classification and searches to make examiners' jobs easier. This has resulted
in a significant increase in examiner efficiency in terms of time management
and accuracy.
·
The EPO (European Patent Office) has also stressed why
AI may assist with prior art investigations. Therefore it's safe to assume that
AI will be used to help APAC (Asia-Pacific) inventors with prior art searches
and analysis of their innovations.
·
Today, a legal system has been established inside
French legislation to safeguard some AI-generated inventions and creations. As
a result, firms need to determine their intellectual property assets' value and
take advantage of this fantastic opportunity. Other legislative bodies,
hopefully, will follow suit.
What's Next
in Artificial Intelligence and Intellectual Property Valuation?
In retrospect, we believe that innovators, lawyers, and legal
theorists would have focused their efforts on persuading intellectual property
administrations around the world — and the lawmakers who write the laws and
rules that govern them — to provide the general public with a platform to grant
inventor status to systems that create innovative, beneficial products.
The transition to fully use AI in Intellectual Property valuation has begun, but it must accelerate. To keep up with the breakneck speed at which the world around us evolves.
Trends in
Intellectual Property in the Digital World:
Brands
Aren't Turning a Blind Eye:
Brand enforcement methods will become more common in the
first half of 2021, and brand owners will realize that using their trade names
and product names on services is an expensive venture.
The enforcement of IP rights in online commerce is becoming a
significant problem for brand owners. They cannot ignore the reality that
counterfeit goods are still made and delivered; brand owners are deciding how
to invest resources to eliminate evident digital services and fight the hidden
manufacturing business responsible for this.
Global
Customs in the Spotlight:
Even though import and export are significant sources of
supply, many countries' customs administrations have failed to create
anti-counterfeiting activities.
States that mass produce phone products will face continued
pressure to end their massive illegal counterfeit export trade, and e-commerce
networks will be pushed to adopt technical and other monitoring measures to
relieve the burden on removal procedures.
Piracy of
content is no longer a thing of the past:
Anti-piracy is no longer primarily an offline issue but has
shifted to a digital one. This creates a new sense of urgency for tech-based
innovators to come up with ways to limit pirated content's access to
broadcasts, data, and signals.
Regulatory
Practices in the IT Industry Based on Intellectual Property:
We believe that as new trends emerge in international
intellectual property legislation and practices, increasing pressure will be
placed on the digital world's information technology industries.
IT-based digital platforms are realizing that they need to do more to protect their technology, especially in light of emerging Intellectual Property valuation-based challenges such as online networking live-selling, group buying, celebrity marketing, and replica acquisition as a hobby.
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